Linn-Benton Community College received four awards, including two gold, for marketing
excellence at the annual Marketing and Public Relations (NCMPR) District 7 conference
held October 24.
NCMPR is an affiliated council of the American Association of Community Colleges and exclusively represents PR and marketing professionals working to advance the community college mission. District 7 comprises the Northwest states of Oregon, Washington, Montana, Idaho, Alaska and the three western provinces of Canada.
LBCC has recently launched a new logo for the college, and has been working to increase its communication in the community, both for marketing to new students and for increasing donors to the college Foundation. In recognition for that work, the college’s Advancement department received gold awards for its “Lifting Up Students and Community” annual giving Foundation campaign, and for the college viewbook “Pursue,” a publication used primarily for student recruitment which provides an overview of the college and student life.
LBCC Advancement also won a silver award for its “Quick Takes” video shorts, which gives quick advice for incoming students and was used primarily on the college’s social media sites, and a bronze award for the LBCC Foundation Annual Report publication “Lifting Up Students and Community.”
In addition, LBCC President Greg Hamann received the “Pacesetter Award,” which recognizes a president or CEO at a two-year community or technical college who has demonstrated leadership and support in the area of college communications and marketing.
Hamann was recognized for his support of the Advancement office work, and for his community collaboration and leadership. As a result, LBCC has gained a reputation as being an innovator, both locally and nationally. Hamann will retire from LBCC in June 2020.
About LBCC: More than 18,000 students rely on Linn-Benton Community College each year for higher
education in career technical education, transfer degree programs, professional development,
corporate training, small business development, and community education classes. Founded
in 1966, LBCC has six locations, including its main campus in Albany, and partners
with multiple business and industries to enrich the community and support economic
growth. LBCC offers more than 80 programs for our students, who go on to be tomorrow’s
innovators, leaders, skilled workers and community builders.