A brand is more than a logo, a color combination or a slogan. Our brand conveys our character, purpose and aspirations as the community leader in higher education.
This brand invites students of all walks and stages of life to achieve passionate, purposeful growth at LBCC. Moreover, it’s designed to empower all members of the campus community — including faculty, staff, and community members as well as students and alumni — to embrace shared strengths and take pride in their college, leaning into their identity as game-changers, dream-developers, and door-openers. We can all be part of strengthening and furthering this awareness.
The new logo mark is inspired by the hyphen between “Linn” and “Benton,” connecting the two words, as well as the campuses, cities, programs, and communities they represent. Meanwhile, the college’s Roadrunner mascot gives the hyphen forward-motion while representing progress toward goals. LBCC is committed to student success and inclusion; the new logo expresses this.