LBCC Unveils a New Brand Identity | Linn-Benton Community College

LBCC Unveils a New Brand Identity

LBCC primary logoLinn-Benton Community College is rolling out a new brand identity to express its character and purpose, including its commitment to opportunity, excellence, inclusiveness, learning, and engagement.

Founded to serve the entire bi-county region, LBCC proudly invites those communities to share in the excitement of the new brand.

Strategic objectives of LBCC for 2018-19 included building awareness and support for the college’s identity and aspirations. To that end, LBCC engaged in a comprehensive rebranding with Corvallis-based creative firm Madison Ave. Collective. The new identity is the result of an extensive research phrase overseen by the college’s Office of Institutional Advancement, guided by a 20-member task force, and informed by the input of hundreds of faculty, staff, and students.

The new logo mark is inspired by the hyphen between “Linn” and “Benton,” connecting the two words, as well as the campuses, cities, programs, and communities they represent. Meanwhile, the college’s Roadrunner mascot gives the hyphen forward-motion while representing progress toward goals. LBCC is committed to student success and inclusion; the new logo expresses this.

“With a modern visual identity and new messaging tools to effectively communicate our strengths, I am confident we have positioned LBCC to be an even stronger and more influential community partner for many years to come,” said LBCC President Greg Hamann.

About LBCC: Linn-Benton Community College ( is the community leader in higher education that empowers students of all walks and stages of life to achieve passionate, purposeful growth. Founded in 1966, LBCC enrolls more than 18,000 students annually, offering over 85 unique programs of study, with an excellent student-to-faculty ratio of 18:1.


LBCC Branding