Marketing and Communications

The mission of LBCC's Office of Marketing and Strategic Communications is to create compelling, informative, and professional marketing and publicity campaigns to promote the College's mission, programs, resources, and overall value to the community.

Who we are

  • Jennifer Boehmer, Executive Director, Institutional Advancement
  • Gina Lind Flak, Director of Marketing and Communications
  • Abby Erickson, Digital Marketing Strategist
  • Matt Scotton, Marketing Communications Strategist
  • VACANT, Web Developer

About Us

What we do

The Office of Marketing and Strategic Communications is dedicated to communicating information about the College to both internal and external audiences. The department uses a range of media, community relations, graphic design, and new media tactics to communicate with a variety of audiences.

Services we offer

How to Work With Us

The marketing and strategic communications staff handles a large volume of requests for the college.  We work with faculty and staff from across the college. Staff in other academic or adminsitratie departments are welcome  to marketing their own programs and services, follwing some guidelines set by Institutional Advancement. Please take a moment to read through the information below so that, together, we can deliver the best possible results for LBCC.

Self-help
If you have a simple project and prefer to do on your own? Fantastic! We have lots of resources available to you. You’ll find branded templates, including letterhead stationery, an LBCC PowerPoint presentation template, and a handful of LBCC event flyer templates to get started. If you plan to use the LBCC logo, be sure to read through the logo usage rules and our Brand Book so that you are well-versed in using it correctly. And remember, no alterations to or customization of our logo is allowed. Our goal is for the college to have a unified message and brand presence, both on and off-campus.

 Contact us if you find that you need assistance.

***Please understand that there may be a queue of projects received prior to yours, or projects that affect the entire college or which have deadlines that will affect our ability to respond during your requested timeframe. The earlier you contact us, the more likely we will be able to help you.
Small project with us
If you have a small project that you'd like our staff to handle, please think through the following questions before completing the Marketing Intake Form:
  • What are your goals for this project? 
    Are you advertising an event? Trying to attract high school students through a presentation? Reaching out to  business/industry partners? To what extent? If you are trying to reach a large audience versus reaching 10 members of a specific group, the approach will be very different.
  • Who do you want your message to reach?
    Is it potential students coming from high school? Adult learners? Career changers? Families of students? Governmental entities? Someone else?
  • What is your budget for this project? 
    Do you have a specific budget? The plan will vary greatly depending on what budget is available.
  • When is the due date for this project?
    Keep in mind that projects are completed based on dates but also based on priorities. It is always best to give us as much lead time as possible. More complex projects require at least 2-3 weeks and sometimes longer. Please contact us as soon as you know you need our help.
After you have thoughtfully considered these questions, complete an intake form, and our Marketing Communications Strategist, Matt Scotton, will reach out to you as soon as he is able to.

***Please understand that there may be a queue of projects received prior to yours, or projects that affect the entire college or which have deadlines that will affect our ability to respond during your requested timeframe. The earlier you contact us, the more likely we will be able to help you.
Full marketing campaign 

If your project requires more than a simple poster, flyer, or presentation, it is best if we meet to discuss your goals. We will  then prepare a plan and move forward after we agree to an approach.

Please reach out as soon as possible but, before you do, please take some time to think about the following :

  • What are your goals for this project? 
    Are you hoping to raise general awareness about your program? To recruiting new students or attract new  industry partners? To what extent? If you are trying to reach a large audience versus reaching 10 members of a specific group, the approach will be very different.
  • Who do you want your message to reach?
    Is it potential students coming from high school? Adult learners? Career changers? Families of students? Governmental entities? Someone else?
  • What is your budget for this project? 
    Do you have a specific budget? The plan will vary greatly depending on what budget is available.
  • When is the due date for this project?
    Keep in mind that projects are completed based on dates but also according to priorities. It is always best to give us as much lead time as possible. More complex projects require at least 3 weeks and often longer. Please contact us as soon as you know you need our help.

After you have thoughtfully considered all of these questions, please fill out an  intake form, and our Marketing Communications Strategist, Matt Scotton, will reach out to you to set up a meeting and talk about your goals for the project in more detail.

***Please understand that there may be a queue of projects received prior to yours, or projects that affect the entire college or which have deadlines that will affect our ability to respond during your requested timeframe. The earlier you contact us, the more likely we will be able to help you.

What We're Working on Now

Current priorities, and the projects that the marketing and communications team is handling at this time, are listed below. As new requests are received, they are balanced against our current projects according to hard deadlines, college-wide priorities, leadership priorites, and the availablility of staff and resources. If you have a small project and we are not able to serve you according to the timeline you had hoped, you are welcome to check out our self-help marketing information.

Check back here often to see what we are working on!

  • Fall enrollment campaign: Your Comeback Story

As more and more prospective LBCC students emerge from the lockdowns and stress of 2020, many are weighing their options when it comes to whether or not its a good time to return to school. Some of these students were once enrolled at LBCC but had to drop out due to the pandemic, others are considering continuing their education for the first time. 

a smiling student points at the camera. the text overlay reads "start your comeback story"

Regardless of their reasons, we want to convey that fall 2021 is a great time for new Roadrunners to start their comeback story with us. People can make their post-2020 comebacks with flexible,  affordable options for classes and certificates from LBCC. Not only that, but the cornerstone of this campaign is the $500 rebound scholarship we're offering to stop-outs as an incentive to return and continue their educational journey with us.

  • "College Now" materials
  • Website home page redesign
  • Survey and user testing

Previous work

Resources and FAQs