Logos, Templates, & Guidelines
Branding and Style Guide FAQ
Go ahead and use your cards! Once you run out, re-order through Printing and you will show off the new brand and logo. If you are eager to get your hands on the new business card, you can order now from Printing and get a custom business card holder for a limited time.
If you don't have the primary font there are alternatives you can use. The replacement fonts for Proxima Nova (sans-serif) are Lato and Verdana. The replacement font for Adelle (serif) is Merriweather, which is free from Google. See the LBCC Brand Book for more details.
You can order new swag through the Campus Store. College Advancement can also assist you in designing your products.
We love Rocky the Roadrunner! But Rocky should never be used as a substitute for the logo...Rocky isn’t a logo; he is our beloved college mascot! While the new logo contains an emblem of a Roadrunner who represents us all, Rocky is a singular personality and represents the ultimate LBCC Super Fan.
There are a variety of logo files and formats available on the Logo Files page, explaining various usage and sizing options. We will also be providing templates for PowerPoint presentations, flyers, letterhead, etc. If you still have questions, contact College Advancement for help.
In fall of 2018, the Board of Education made re-branding LBCC a strategic objective. Their goal was to put in place a unified image for the College that would help us tell our story more powerfully. A Rebrand Task Force comprised of staff and faculty, students, community members, and Foundation & Board of Education members worked together for a year to develop the new branding. The process included competitive submissions from eight different creative agencies, and local firm Madison Ave. Collective (MAC) of Corvallis was selected. Led by College Advancement, the group engaged in an inclusive research and creative development process that involved nearly 1,200 people who gave input through surveys and focus groups before we arrived at our new brand identity. It was formally revealed at the 2019 fall In-Service.
Our old logo is special because it is part of the LBCC legacy. You may continue to use items that have the old logo...but when you are ready to order new materials, join us in promoting our new unified brand to our community!
“Inspired” was a campaign from several years back, and this tagline is no longer a part of LBCC’s brand identity. A new template is available to use for your email signature.
Rocky is here to stay! He is proud to be the mascot for us Roadrunners and you will see him at athletic events and other occasions in our campus life. Much like his close friend, Benny the Beaver at OSU, Benny lives on — even after OSU changed its logo.