BOARD POLICY SERIES NUMBER: 8025

TITLE: ADVANCEMENT/PUBLIC INFORMATION

PURPOSE

It is the intent of the Board of Education that Linn-Benton Community College cultivates a public image that supports and extends its goals of community opportunity and success.

STATEMENT

The LBCC Advancement office will use a variety of strategic communication tactics to advance knowledge and support of LBCC in the communities the college serves. Strategic communication tools will include, but not be limited to, the college website, print and online marketing materials, printed publications, video and media-rich content, mobile and other digital communication, news releases, special events and official college social media channels. Advancement will develop and enforce brand guidelines including institutional messaging, college logo and supporting marks, and graphic and writing standards in support of the purpose. Advancement also will provide communication leadership in order to protect and advance goodwill and productive relationships with news media, community leaders, key college partners and the general public in support of college goals.

DATE OF ADOPTION: 01/21/09

DATE(S) OF REVISION(S): 12/15/09, 03/18/15; 1/16/19

DATE OF LAST REVIEW: 10/23/14, 03/18/15; 1/16/19

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