ADMINISTRATIVE RULE NO: 8025-04

RELATED TO POLICY SERIES NO: 8025

TITLE: COLLEGE WEB SITE

PURPOSE:
To describe the management of the college’s website, www.linnbenton.edu.

LBCC has a comprehensive Web identity in order to maintain a high-quality, consistent image of the college. Web site standards ensure the presentation of this image, consistency, ease of navigation, and adherence to college and federal guidelines. The Advancement Office and Information Services work with users to plan, post, and maintain LBCC Web pages. In general, Institutional Advancement is responsible for the external-facing content and navigation strategy; Information Services is responsible for technical support and maintenance.

WEB PRINCIPLES

LBCC adheres to a set of principles in development of its public web site. They are:

  • Differentiation: We create a more navigable site by offering custom pathways to key audiences.
  • Action Orientation: After providing a site visitor with content, our pages offer a next step to make or an action to take.
  • Engagement: We include content so visitors see how they belong at LBCC in photos, videos, text and through the graphic identity of the site.
  • Purpose: While this may vary by audience or site section, all areas should have an articulated purpose, and content and messaging in pursuit of this purpose should be suitably structured to be delivered on the web site.
  • Assessment: Data and analytics will be collected to assess success of the site, design effective pathways to content, and when needed, trim content that is not used from the site.
  • Accessibility: Universal design principles are applied to maximize the number of people with diverse range of hearing, movement, sight, and cognitive ability who can learn and take action on the information. We are also committed to a web site that is designed following W3C web design and application standards.

DOMAIN NAMES

The official college home page is http://www.linnbenton.edu. A small number of servers host college Web pages; addresses may vary slightly, but they always contain "linnbenton.edu" (webrunner.linnbenton.edu, cf.linnbenton.edu, etc.) These servers and their registered domain names are maintained by Institutional Advancement. Any other unique domain names are to be avoided as they dilute the consistency of the college’s image. Any and all domain registrations related to LBCC are handled by Institutional Advancement.

WEB PAGE TEMPLATES

The Web templates are overseen by Institutional Advancement and may be altered periodically to keep up to date with technological advances, legal issues, and the college’s Web identity. Use of the Web templates ensures each page will contain the LBCC logo, link to our equal opportunity statement, and maintain a consistent arrangement of navigation elements.

WEB PAGE CONTENT

Individual departments serve as primary sources for accurate web page content where appropriate.  Institutional Advancement is responsible for maintaining the home page content and key marketing landing pages, and makes decisions regarding presentation and editing for all pages according to college brand standards.

STYLE GUIDELINES

Institutional Advancement is responsible for establishing web style guides (in accordance with the college brand guidelines) that establish look, feel, tone and message priority. These guidelines may be updated periodically to reflect the changing nature of digital communication.

CAMPUS EVENT DISABILITY STATEMENT

Any promotional material (Web pages included) that invites the public to campus for a specific class, event, etc., needs to include required Special Needs or Accommodations Statements, as well as the college’s Comprehensive Statement of Nondiscrimination. These statements will be kept current on the college’s website.

EXTERNAL LINKS

Web pages may contain links to external sites that advance the work of the college. The establishment of links will be governed by the college's general Computer Use Guidelines (Administrative Rule B301). Authors of Web documents who link to outside locations are responsible for clearly identifying the Internet location, respecting copyright or intellectual property rights and avoiding obscene or objectionable content. Permission from the linked site should be gained whenever possible. It needs to be clear to the users that by clicking on that link, they will be leaving the LBCC Web site, therefore the following statement is required on any page with links to external sites: "The following pages are located off the LBCC server. LBCC is not responsible for their content."

The Computer Use Guidelines are very clear that the college's computing resources not be used for personal gain, which means that staff cannot promote personal enterprises outside the college, which would include linking to such enterprises.

USE OF THE LBCC LOGO

The college has one official logo, maintained by the College Advancement Office. The official logo and rules of use (AR 8025-05) are available from the College Advancement Web site.

AVOID DUPLICATION: LINK TO EXISTING INFORMATION

Because the site is an important and official source of college information, it is important that individual departments not duplicate or create inconsistencies with information provided college-wide or elsewhere on the site. The best way to avoid this is to be familiar with the site and to link to college information rather than recreating it. Examples include much of the information generated from the front section of the LBCC catalog and from the schedule of classes. When in doubt, check with College Advancement to see if information is already maintained on the site.

If you have questions about Web pages, contact the College Advancement Office or Information Services.

DATE OF ADOPTION: 02/15/05; 05/07/15
DATE(S) OF REVISION(S): 05/07/15; 1/3/19
DATE OF LAST REVIEW: 12/15/09; 1/3/19

 

 

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