The inspired brand serves the needs of the college, paying particular attention to the diverse nature of the campuses within the district and creating a brand to best represent all facets of the college. Why is this so important?
The branded college is significantly more likely to be the college of choice and is significantly more resistant to competition. LBCC is better positioned with this brand as it offers:
- A strong sense of purpose, of identity and of expectation with its publics
- An emotional “Bank Account”
- A shine to all of the college’s efforts
- A point of differentiation from your competition
- A leadership position in the battle for students and funding